Kantar

Kantar is home to some of the world's leading research, data and insights brands. Collectively, it offers the most complete view of consumers – the way they live, shop, vote, watch and tweet – in over a hundred countries worldwide.

Roles
UI/UX Design

Year
2018/2019

Client
Kantar

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Goal
Data visualisation portal

The goal of this project was to create an interactive platform for monitoring and managing the performance of brands, media, and communications. This platform enables immediate, intelligent, and decision-ready access to all the data and insights that marketers need for brand management and growth.

The Core Pilars

USER-CENTRIC
The Portal is designed to be user-friendly and enable the client to navigate through insights with ease and clarity.

CONSOLIDATION
The Portal aims to provide a more self-service consolidated client view of their data in the Kantar Product Ecosystem.

FLEXIBLE
The Portal is designed to be flexible for both clients and Kantar. The architecture will allow the product to scale to client demands.

Before diving into the UI design, I initiated meetings with stakeholders and product owners to gain a deep understanding of the product. These meetings were meticulously organized using Jira. After a thorough examination of the user stories, I proceeded to craft user flows and sitemaps, and subsequently, I developed wireframes.

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UI/Visual style
Different pages

After finalizing the structure and flow, I transitioned to defining the visual style of the portal. This involved incorporating the brand's colours and fonts and applying a minimal and elegant design approach to evoke a corporate ambience.

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