New Look

New Look is a global, multichannel brand offering on-trend, value-fashion for women, men and teenage girls.

Year

2021

Role

UX/UI Designer

Project length

4 months

Team

Head of Design

Brand Designer

UX Designer

Lead UX Designer

Problem

The old website did not effectively represent the New Look brand. Users found it hard to explore new clothes and to discover items they had in mind.

Solution

We enhanced the new design to make it more engaging while keeping it minimalistic and allowing products to stand out. Users can now easily find new clothes using the "shop the look" feature from models' pictures. You also have the option to upload a photo to search for items.

Initial explorations in the project, designed to define the style.

Shop the look

Users can explore the "Shop the Look" feature by clicking the plus icons, which opens a bottom modal displaying all the clothing items the model is wearing, allowing them to view and purchase these items.

Search

To improve the search user experience, we introduced a feature allowing users to take a photo or upload an image. This makes it easier for users to find the most accurate products they're looking for. Additionally, we ensured that the search icon is always visible and easily accessible through a sticky top navigation bar.

Previous Project

2022

PAWS

Next Project

2019

NatWest

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