With a background in graphic design, I now specialise in transforming ideas into successful digital experiences and offer services in digital design and art direction. My experience spans from early-stage startups to global brands and agencies, where I've helped teams optimise workflows and increase engagement.

My process starts with user research, where I create user personas and conduct surveys to understand user needs and pain points. This helps me brainstorm possible solutions and bring them to life through high-fidelity design, where I also build scalable design systems to ensure the final product is consistent and developer-ready. With strong prototyping skills, I conduct usability testing to evaluate the designs' success and identify areas for improvement.

In my previous projects, I have enjoyed collaborating in teams and have successfully managed projects independently, working directly with stakeholders and developers.

Several well-known agencies and small start-ups I have worked with include, SYKY, THINGS, Publicis Sapient, Christie's, W12 Studios, Global Eagle, Double Noire, Jio, InPost, Matter Of Form, and many others.