New Look
Redesigning the platform to make it easy for users to find products, with visual search and a "Shop the Look".
Redesigning the platform to make it easy for users to find products, with visual search and a "Shop the Look".
Redesigning the platform to make it easy for users to find products, with visual search and a "Shop the Look".
New Look is a global, multichannel brand offering on-trend, value-fashion for women, men and teenage girls.
Year
2021
Role
UX/UI Designer
Project length
4 months
Team
Head of Design
Brand Designer
UX Designer
Lead UX Designer
Problem
The old website did not effectively represent the New Look brand. Users found it hard to explore new clothes and to discover items they had in mind.
The old website did not effectively represent the New Look brand. Users found it hard to explore new clothes and to discover items they had in mind.
Solution
We enhanced the new design to make it more engaging while keeping it minimalistic and allowing products to stand out. Users can now easily find new clothes using the "shop the look" feature from models' pictures. You also have the option to upload a photo to search for items.
We enhanced the new design to make it more engaging while keeping it minimalistic and allowing products to stand out. Users can now easily find new clothes using the "shop the look" feature from models' pictures. You also have the option to upload a photo to search for items.
Initial explorations in the project, designed to define the style.
Initial explorations in the project, designed to define the style.
Discover a better way to shop with "Shop the Look"
Users can explore the "Shop the look" feature by clicking the plus icons, which opens a bottom modal displaying all the clothing items the model is wearing, allowing them to view and purchase these items.
Users can explore the "Shop the look" feature by clicking the plus icons, which opens a bottom modal displaying all the clothing items the model is wearing, allowing them to view and purchase these items.
A new way of searching
To improve the search user experience, we introduced a feature allowing users to take a photo or upload an image. This makes it easier for users to find the most accurate products they're looking for. Additionally, we ensured that the search icon is always visible and easily accessible through a sticky top navigation bar.
To improve the search user experience, we introduced a feature allowing users to take a photo or upload an image. This makes it easier for users to find the most accurate products they're looking for. Additionally, we ensured that the search icon is always visible and easily accessible through a sticky top navigation bar.
Impact & Takeways
Enhanced brand representation
The new design effectively conveyed the New Look brand, strengthening user trust and connection.Improved product discovery
The "Shop the Look" feature and enhanced search functionality made it easier for users to find and purchase products, leading to increased engagement and sales.
This project taught me the importance of aligning design aesthetics with brand identity and the value of innovative features to enhance user experience.
Enhanced brand representation
The new design effectively conveyed the New Look brand, strengthening user trust and connection.Improved product discovery
The "Shop the Look" feature and enhanced search functionality made it easier for users to find and purchase products, leading to increased engagement and sales.
This project taught me the importance of aligning design aesthetics with brand identity and the value of innovative features to enhance user experience.
Copyright © Alessio D'Angelo
Let’s work together
Let’s work together
Let’s work together