AQUA Expeditions
Improving the digital experience to match the exclusivity of its top-tier voyages.
Improving the digital experience to match the exclusivity of its top-tier voyages.
Improving the digital experience to match the exclusivity of its top-tier voyages.
AQUA Expeditions is a luxury brand that provides exotic cruises and yacht experiences. It explores the world's most biodiverse and culturally significant destinations using top-notch vessels with stylish contemporary designs.
Year
2023
Role
UI Design
Art direction
Project length
2 months
Team
Project Manager
Account Manager
2X UI Designer
Head of Design
Problem
The old website had a hard time attracting customers and securing bookings because it was difficult to use. It didn’t effectively show the luxury and top-notch service they offer, which made potential clients unsure and less likely to trust them.
The old website had a hard time attracting customers and securing bookings because it was difficult to use. It didn’t effectively show the luxury and top-notch service they offer, which made potential clients unsure and less likely to trust them.
Solution
We redesigned the AQUA Expeditions website to boost customer trust and enhance their luxury brand image. First, we held a workshop with the client to discuss essential design elements like colours, typography, graphics, and layout. After understanding their preferences, I showed two options: a classic design and a more creative one. The client chose the creative option.
We redesigned the AQUA Expeditions website to boost customer trust and enhance their luxury brand image. First, we held a workshop with the client to discuss essential design elements like colours, typography, graphics, and layout. After understanding their preferences, I showed two options: a classic design and a more creative one. The client chose the creative option.
The client provided positive and negative feedback at the workshop, and we collected all to create possible options.
The client provided positive and negative feedback at the workshop, and we collected all to create possible options.
I then presented two different options that expressed the identity of the original brand, where I could also bring a new modern vibe to the Cruise and Yacht essence.
I then presented two different options that expressed the identity of the original brand, where I could also bring a new modern vibe to the Cruise and Yacht essence.
New style
Following the client's selection of Route 2, we designed the various website pages: the Homepage, Navigation/Booking bar, Destination Overview, Destination Details, Cruise Ship Overview, Cruise Ship Details, Blog Overview, Blog Article, General Content Page, and contact us.
Following the client's selection of Route 2, we designed the various website pages: the Homepage, Navigation/Booking bar, Destination Overview, Destination Details, Cruise Ship Overview, Cruise Ship Details, Blog Overview, Blog Article, General Content Page, and contact us.
I made a big change to improve the section below the hero. The client wanted more engagement, and this section was too similar to the one that followed. To better capture the user's attention, I created a more engaging concept. I added a curtain effect that reveals the content inside, allowing users to learn more about this section. After I built a prototype, I showed it to the client, who loved the idea.
I made a big change to improve the section below the hero. The client wanted more engagement, and this section was too similar to the one that followed. To better capture the user's attention, I created a more engaging concept. I added a curtain effect that reveals the content inside, allowing users to learn more about this section. After I built a prototype, I showed it to the client, who loved the idea.
Interactions to increase engagement
I worked on various website pages, including the interactive itinerary, blog, mega navigation, destination, and ships pages.
The interactive itinerary improved user experience by presenting each day in an engaging format, complete with an animation that zooms in for a closer look.
I worked on various website pages, including the interactive itinerary, blog, mega navigation, destination, and ships pages.
The interactive itinerary improved user experience by presenting each day in an engaging format, complete with an animation that zooms in for a closer look.
Impact & Takeways
Enhanced user engagement
The interactive and visually appealing design elements led to increased time spent on the site and a reduction in bounce rates.Improved brand perception
The new design effectively conveyed the luxury and quality of AQUA Expeditions, boosting user trust and interest.Increased conversion rates
A more user-friendly booking process resulted in higher booking completions and overall customer satisfaction.
This project taught me the importance of aligning design aesthetics with brand identity and the value of collaborative client relationships in achieving successful outcomes.
Enhanced user engagement
The interactive and visually appealing design elements led to increased time spent on the site and a reduction in bounce rates.Improved brand perception
The new design effectively conveyed the luxury and quality of AQUA Expeditions, boosting user trust and interest.Increased conversion rates
A more user-friendly booking process resulted in higher booking completions and overall customer satisfaction.
This project taught me the importance of aligning design aesthetics with brand identity and the value of collaborative client relationships in achieving successful outcomes.
Copyright © Alessio D'Angelo
Let’s work together
Let’s work together
Let’s work together